Evolve Adapt or Collapse by J C Sum

Download a preview of "Evolve, Adapt or Collapse" HERE.

Be motivated and inspired by "Evolve, Adapt or Collapse," an entertaining and insightful read that offers practical, hard-hitting and sometimes creatively unorthodox advice for businesses in a digitally evolving world.

Disruptive technology, globalization, geopolitical instability, rising costs and regulations, all create adversity for businesses over time, regardless of the size of the company, location or nature of the industry. However, these challenges have been compounded by the socio-economic and cultural shifts in the digitally savvy consumer mindset.

EVOLVE, ADAPT OR COLLAPSE: Bottom Line Driven Marketing in a Digitally Evolving World

“EVOLVE, ADAPT OR COLLAPSE” reveals what businesses need to do with their marketing game to survive and thrive in transformative times.

By understanding how the modern customer journey has changed due to digital disruption, business owners, entrepreneurs, senior management and marketing & sales professionals will gain insight on bottom line driven marketing strategies that will help grow sales numbers fast.

Within these pages, you will learn:

  • How the Digitally Evolving World Impacts Business

  • Why Everything Starts with Marketing

  • How to Position Your Business Against the Competition

  • How Digital Marketing Fits In

  • The Need for Hybrid Marketing

  • How to Evolve & Adapt Your Business


For the first time, author J C Sum shares his “Marketing Inverted PyramidTM” that is a marketing-based fundamental business framework that guides an organization’s strategies and tactics, in an analogue or digital world.

It is time for your business to evolve, adapt or collapse!

Perfect bound. 6″ x 8″. 200 pages.

Download a preview of "Evolve, Adapt or Collapse" HERE.

About the Author

J C Sum is a strategy & digital marketing consultant with 20 years of international entertainment & event marketing and project management experience in the Asia Pacific, the Middle East and Europe.

He is the founder of marketing consultancy firm, Evolve & Adapt, and represents a new generation of hybrid marketers, knowledgeable and experienced in both traditional and digital marketing.

J C Sum is a certified management consultant (TR 43:2015), an American Marketing Association Professional Certified Marketer (PCM®) in marketing management as well as a certified digital marketing strategist (SSG-WSQ accredited) with 11 years of experience specializing in search engine optimization, content marketing and analytics.

Evolve, Adapt or Collapse

SKU: 9789811446719